Trailier Conventions

Which trailer conventions are present in these trailers?

How are the trailer conventions used to promote the film to an audience?

the conventions that both of these trailers follow is the use of slow paced and fast paced scene changes, this makes the audience feel excited as the tempo of the of changing scenes is either fast or slow. Another way that trailer conventions are followed in both films is the name of the film is presented at first; this is so that audiences are familiar with the film name. With both trailers, questions are left at the end so the audience are left in a mystery and would convince them more to see the film.

With both trailers, key moments from the film are showed in order to encourage the audiences to see the film. Both directors’ uses this as audiences gain familiarity with the film and have a slight idea of what the film may be about. As the camera is mainly focused on the main protagonists in the film, the audience wonder what will happen to them. This is a great of reeling in audiences.  Both directors’ names are shown in the trailers and as they are famous directors, audience have an advantage as they think that the film is going to be successful.

The on screen text at the start of the trailer says “the people’s choice award” this obviously shows that the film is so successful that it has won a award. The directors of slumdog millionaire do this on purpose to show what awards their piece of work has won. Another feature that the director has used is a quote from the Chicago sun newspaper editor and he describes this film as being a “triumph” which encourages more people to see this film.

Another way that this trailer persuades audiences to see this film is through the use of the plot. Text in the trailer gives the audience a slight brief to the story line. We see a great example of this in the slumdog millionaire trailer, when it says the main protagonist is 1 question away from winning 20 million rupees? 4 options are displayed and the last one which is “it is his destiny” slowly fades away which suggest that it was his destiny and the film would be about his life.

Which trailer do you think is more successful? Why?

I think that the slumdog millionaire trailer is more successful as it shows more conventions which persuade people in order to see the film. It shows a depth into the film storyline and engages with a broad target audience. This film aims at families and people of all ages who enjoy watching films that have great meanings and morals. With a great way of advertising its awards and 1 review of the film, it strives to show its audiences that it is the best film and by you watching the film, you would almost certainly agree.