T-Mobile

What conventions of advertising are evident in this text?

This advertisement is a unique advertisement and it also shows common conventions of this chosen text. One way that the advertisement uses conventions of advertising is through the use of showing the companies name towards the end of the advertisement. This makes the audience slightly anxious as they have been persuaded by the company by entertain the audience. Another way the this advertisement has followed a convention is through the use of tag lines. For example towards of the advertisement “life’s for sharing” a famous tagline by T-mobile appears and viewers of the text can instantly remember this tagline. Another convention that this advertisement uses is through the use of the product being used. When people start to dance at the train station everyone immediately pulls their phones out to call people and to start recording. T-mobile is simply advertising their phones by general people of the public using their products.

Representation
how is technology represented in this advertisement?

Technology is represented as being a key feature in most of the general publics life’s as majority of the people in the advertisement where using their phones in two ways which was either communicating with someone else via mobile phone and people recording the dancers. Technology is shown as being simple as a lot of people where using technology in the advertisement and reflects T-mobiles tagline of being “life for sharing” this advertisement can connote that also technology is made for sharing as it used by so many people in the advertisement.

Institution
what is communicated about the T-Mobile brand and the experience it offers?

The advertisement tells us that the T-mobile brand is made for sharing through the use of its tagline and also that with a T-mobile phone you will be able to capture memorable moments as majority of the people in the adverts where using their phones. It also shows that connection with T-mobile itself is strong as many people where using their phones in a train station and sometimes people lose reception at a train station and is a way of showing the audience that the company offers fantastic service and creates a good environment.

Audience
what target audience are T-Mobile aiming to attract in this advertisement?

T-Mobile are targeting a vast audience but they are properly aiming at people from the ages of 16 - 30 +. They are targeting people who frequently use mobile phones as part of their daily life routine and show that they are the best company to be with as they offer great phones with state of the art technology and that they also cater for anyone.  Ultimately, T-mobile are reinforcing the fact that technology is made for everyone and through the use of their tagline “life’s for sharing” which can also connote that mobile phones are for everyone and are made for sharing.