Lynx Advert

Media forms

How does the text follow the codes and convention of an advert?

The lynx advertisement follows many codes and conventions of advertisements as the company are persuading the audience who are also the potential customers to purchase the item. One way that this advertisement follows codes and conventions of advertisements is through the use of showing the product towards the end of advertisements. The director of this advert used this as he wanted his audience to be engaged with the short storyline of the man being pulled on a rope and to the end he finds out its mermaid and the audience find out it’s an advertisement for a new lynx deodorant. By showing the product at the end of the advert it keeps the audience engaged with the advertisement and may persuade some people to buy the product. Another way that this advertisement follows codes and convention of an advert is through the use quick cuts. Quick cuts at a fast pace create a lot of suspension and tension which makes the audience think twice of what the advertisement is trying to do. Another way that this advertisement follows codes and conventions of an advert is through the use of non digetic sound. This is commonly used in a lot of trailers as it adds sounds that you wouldn’t think would be in that specific scene. This also helps to add suspense and creates tension as the audience have no idea what they are going to expect of the advertisement.

Representation

How are people and places represented in this advert?

In this following advertisement women are portrayed as being sex symbols but are also portrayed as being dominant which presents dominant ideology. Males are represented as being dominant but also a mixture of alternative ideology as the male is being dragged across the whole city by a rope which also shows in this case that men are the weak gender and woman are the powerful gender as they have incredibly amount of  strength. The woman are shown as being sex symbols which men automatically love and go out of their way to purchase this product if it means that woman will be attracted to them.

Institution

What does this text tell us about the media institutions involved?

The institution involved with this advert is uni-liver which is known to be a modern company that produce many household washing liquids and many cosmetics.  As this company is very modern and own a lot of products it tells us that the institution is independent and uses many different techniques of new advertising to sell their products rather than how companies used to advertise their products.

Audience

What techniques does the advert use to appeal to its target audience?

This advert uses techniques so that the viewers who are also the customers are persuaded by the company to purchase the products. One way that this advert uses techniques to appeal to its target audience which is being male is through the use of half naked females, they are portrayed as being sex symbols which is something that males love. Another technique that this advert uses is that by the male using the spray it automatically wants woman want him, some males may think this as well and would go out to buy the product. The socio economic of audiences would most properly C2,D,E as many of the males would want to buy deodorant to keep fresh so that woman can be attracted to them.