"Audiences are no longer just consumers of texts, but producers too" - To what extent is this true of the media products in your case study?
In my case study, I am looking at children’s programming and discussing how all 3 cross media texts have a link. The three texts I am looking at are SpongeBob squarepants, Ben 10 and Hannah Montana. All three of the following texts operates on different platforms being e-media, print and broadcast. This essay will aim to explain how audiences are no longer just consumers of media texts but producers too.
How are audiences using e-media to interact with Ben 10?
In today’s society, many audiences interact with their programs through three platforms; print, broadcast and e-media. The audience of Ben 10 is most properly children at the age of 4 – 12 who are the generation that have grown up with the World Wide Web. One key way that these audiences interact with Ben 10 is through the use of the official website of the children’s tv program. Many of the audiences can interact with the program as there is a page where you create a monster, this competition is for all Ben 10 audiences and the best monster created will appear on tv shows. This is one way how audiences interact with the program and also proves that audiences are no longer just consumers of texts but producers to. Another way that audiences interact with the program through the e-media platform is by playing games, reading information about the program , videos and official merchandise. Audiences log onto the website and can play games which obviously appeals to the correct audience of children from the ages of 4 – 12. Information about the program is comes under a heading called “secrets” this is good way of appealing to the target audience as children at a young age would love to know secrets about the program and is an effective way of how audiences can interact with the program online.
How does the Hannah Montana magazine involve its audience?
Hannah Montana is a great example of how she is accessible through the 3 different media cross platforms. Hannah Montana is a huge superstar and has millions of audiences well wide and manages to keep all her fans happy through print. This magazine is issued monthly and therefore has many key features of involving its audience. One way that the magazine keeps its audiences involved is through the use of competitions. These competitions are a monthly feature and the prize give away is state of the art technology, holidays and tickets to see Hannah Montana live in concert. This is a great way of keeping the audience involved. Another way that the magazine involves its audience is through the use of emails and letters. Audiences/fans send in letters to the magazine about current affairs and Hannah Montana replies back to these letters in the magazine. This involves the audiences as they communicate with their role model via print.
How does the broadcast platform for SpongeBob square pants involve their audiences through the latest technology?
SpongeBob squarpants is children’s TV program that has been running for around 10 years also like Ben 10 and Hannah Montana it is easy to access through the three platforms. The broadcast platform involves its audience through latest technology as the tv program series is available on DVD. Also, as well as being on television users and audiences can download series on and upload them onto their mobile phones and ipods. This is becoming very popular and is a way of how the broadcast platform involves its audience through technology which enables audiences to view there favorite episodes anywhere in the world.
How has the Broadcast platforms for all the three primary texts, allow audiences to have an active role in order to be the producers and not just consumers of media texts?
The broadcast platforms have become very interactive over the past few years enabling many audiences to be interactive with the broadcast platforms. For example, Hannah Montana interacts with her audience via the television series of her double life being in school and being a famous singer. She interacts with her audience when they have a special viewing of Hannah Montana program which allows audiences to play a karaoke game. This allows the audience a role in order to be the producers and not just consumers.
SpongeBob square pants allow audience to interact with the program, the channel nickelodeon producers and broadcast the program. Whilst watching the program sky viewers can experience an interactive way of playing games on their television. The red button allows audiences to play games and read about their favorite star. Although the program is aimed at children from the age of 4 – 12 the games section defiantly appeals to the audience as children this age love to play games and especially read interesting facts about their program. This feature allows audiences to play an active role in order to also be the producers and not just consumers of the text.
www: you used a different plaform for each different case study which shows you have done a lot of research into your case study and shows how each platform has user generated content.
ReplyDeleteebi:one of the main things i noticed in your paragraph abut spongebob and technology is your saying how the audience accesses the texts and that isnt really answering the question which is how are the audience producers of texts.
There is also a few places were you say what the product offers like the secrets page on the ben10 website but they arent answering the question are therefore not relevant.
WWW: Good quality answers .
ReplyDeleteEBI : Some of your answers can be improved. Add detail and refer your answers back to the question :) .. How have broadcast platforms become more interactive .. it what ways do they involve their audiences ? . Give more ways for other media texts :)