Sunday, 10 October 2010

Dominant & Alternative Ideology




The film Casino Royale shows dominant ideology as the main protagonist (Daniel Craig) is a Caucasian male. It also represented as being the stereotypical male, tall, white, blue eyes which majority of the audience can relate to. Also, the main character is heterosexual which also identifies all key features of dominant ideology. The main protagonist is also middle aged, this key factor can relate to many of the audiences worldwide. Furthermore, Daniel Craig is shown as being able bodied in the film which also identifies key features of dominant ideology.     

Synopsis
CASINO ROYALE introduces JAMES BOND before he holds his license to kill. But Bond is no less dangerous, and with two professional assassinations in quick succession, he is elevated to "00" status.

Bond's first 007 mission takes him to Madagascar, where he is to spy on a terrorist, MOLLAKA (Sebastien Foucan). Not everything goes to plan and Bond decides to investigate, independently of MI6, in order to track down the rest of the terrorist cell. Following a lead to the Bahamas, he encounters DIMITRIOS (Simon Abkarian) and his girlfriend, SOLANGE (Caterina Murino). He learns that Dimitrios is involved with LE CHIFFRE (Mads Mikkelsen), banker to the world's terrorist organizations.

Secret Service intelligence reveals that Le Chiffre is planning to raise money in a high-stakes poker game in Montenegro at Le Casino Royale. MI6 assigns 007 to play against him, knowing that if Le Chiffre loses, it will destroy his organization.

'M' (Judi Dench) places Bond under the watchful eye of the beguiling VESPER LYND (Eva Green). At first skeptical of what value Vesper can provide, Bond's interest in her deepens as they brave danger together and even torture at the hands of Le Chiffre.

In Montenegro, Bond allies himself with MATHIS (Giancarlo Giannini), MI6's local field agent, and FELIX LEITER (Jeffrey Wright), who is representing the interests of the CIA. The marathon game proceeds with dirty tricks and violence, raising the stakes beyond blood money and reaching a terrifying climax. 


This film presents alternative ideology as the protagonist (Jennifer Lopez) is shown as a member of the working class. In this film, the main character is shown as a female hotel room cleaner. This is identifying of the key features of alternative ideology. Also, the she is shown to be a part of other ethnic groups, which is one of the ways of presenting alternative ideology in this film. 

Synopsis
After years of looking for Mr. Right, Charlotte 'Charlie' Cantilini finally finds the man of her dreams, Kevin Fields, only to discover that his mother, Viola, is the woman of her nightmares. A recently fired news anchor who is afraid she will lose her son the way she has just lost her career, Viola determines to scare off her son's new fiancé by becoming the world's worst mother-in-law. While Viola's long-time assistant Ruby does her best to help Viola execute her crazy schemes, Charlie decides to fight back and the gloves come off as the two women battle it out to see just who is the alpha-female.


1 comment:

  1. WWW - you have tried to engage with the concepts of dominant and alternative ideology.

    EBI - you consider how different social groups are represented through the films before reaching a conclusion on whether they present dominant or alternative ideology.

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