Adverts banned by the ASA

http://www.youtube.com/watch?v=g_UOVFqjay0

This advert made by Nike was banned due to the violence and horror within the advert. Although Nike are promoting their trainers, they are creating a short horror film in the advert. A women who is in her bathroom and as she cloeses her cabinate door from the mirror relection she saws a man standing with a mask on his face and screams. She runs as the man reveals he has chainsaw and starts to chase after her. As she is running she is wearing a pair of Nike trainers. Once she loses him Nike quote "You`l live longer." This advert was banned as the advert tried to make out that by wearing Nike trainers you will live longer espicially during a horrfific experience. Also, it can be quite scary and contains upsetting scence which will have an affect on the viewers.

http://www.youtube.com/watch?v=Ow0a06gsiF4&feature=fvw

This advert made by Volkswagen was banned due to inappropriate language. The advert shows a young girl possibly aged from 4-6 years young saying the word "bollocks" as she encounters with many annyoing situations. "Bollocks"is repeated through out the whole advert lasting 42 seconds long. Towards the end of the advert, the young girls father is at the petrol station filling up for fuel. As we fills up, he remembers that his car is a diesal and has put in the wrong fuel. Volswagen are trying to promote there new diesal vehicles and are encouraging customers to purchuse there models. This advert was banned as it seemed very inappropiate for a young girl to be using such language.